Review: Warehouse & Co. “Bamboo Textured” Loopwheeled Pocket Tee


Founded in 1995, WAREHOUSE & CO. is a historied brand having contributed much to heritage clothing. As the last member of the Osaka 5, the company began production at the tail end of that initial Americana reproduction craze in Japan, specializing in accurate details and meticulous construction above all else. 

More recently, WAREHOUSE & CO. has gotten a tiny bit of attention from your Complexes, Hypebeasts and Highsnobieties of the world as it currently provides the manufacturing capabilities behind Nigo’s HUMAN MADE label.

I bought the pocket tee from Australian workwear purveyor Corlection during their sale back in February, and I’ve been wearing it once-a-week since. Here are my thoughts.


Model: Lot 4601 Loopwheeled Pocket Tee
Color: Pepper (Heathered Light Grey)
Size: Medium
Material: 5.5 0z. 100% Loopwheeled Cotton
Purchasing Links:

Measurements (Size Medium)

Pre-Wash (Actual/Provided by Corlection)
Shoulder to Shoulder: 17in./16.5in.
Pit-to-pit: 20in./19.75in.
Back Length: 25.5in./25.5in.
Waist: 20.5in./NA

Shoulder to Shoulder: 16.5in.
Pit-to-pit: 19in.
Back Length: 24.75in.
Waist: 19.5in

Personally, I would have ‘loopwheel’ printed all over this fabric tag for the flex


The fabric used in the WAREHOUSE & CO. is a 100% loopwheeled cotton. I previously wrote about loopwheeled tees here, saying this:

Loopwheeling refers to a knitting method in which yarns are knit slowly around a cylinder, with the resulting tube-shaped fabric falling downwards. Because the only tension present in the knitting process is its own weight, the resulting fabric is a low tension weave that retains the softness and natural characteristics of the yarn used.


Tees made by loopwheel are blessed with greater comfort on the body by way of the softer fabric and lack of side seam.

No side seam = maximum comfort

With the WAREHOUSE & CO. pocket tee, the thick and plush fabric is soft to the touch while still remaining very breatheable. Even with the treacherous combination of equator heat and sweat-inducing humidity that I’m faced with in Malaysia, the loosely woven loopwheeled fabric allows good air circulation. Combined with the stretchiness of that loosely woven fabric, the shirt is incredibly comfortable to wear.

Similar to other grey loopwheeled shirts that I’ve come into contact with, the WAREHOUSE & CO. pocket tee has a marbled appearance that is very pleasing to the eye. This is because the fabric is knit with 5, maybe 6 yarns of varying shades of grey. On the fabric’s outward facing side, the horizontal streaking provides strong visual interest; on its inner side, the fabric is incredibly textured to the touch.

The plush inner side fabric

According to Corlection, the pocket tee is overdyed and will ‘age gradually with wears and washes’. This has not been my experience as I’ve found the tee to hold its color well, even at the typical high wear points like the seams, under the armpit and around the collar.

This isn’t a bad thing, especially with its already visually interesting fabric. I like a bit of color fade on my plain-colored tees, but I don’t think I would feel the same about the marbled grey found on the WAREHOUSE & CO..


As per WAREHOUSE & CO.’s excellent pedigree, the construction across the entire tee is immaculate.

That beautiful, triple-stitched collar

The standout feature of the pocket tee is its collar. The collar features a ribbed fabric reinforced by another raised ribbed band that’s then all triple-stitched together. In high end tees, the three rows of stitching is typically employed to prevent the collar from drooping down. However, that also means that the collar can get really stiff and difficult to pull over large heads (like the one that houses my galaxy brane). Unlike those high end tees, though, the addition of ribbed fabric in the WAREHOUSE & CO. means you get the best of both worlds — a stretchy collar that’s easy to put on but also holds its shape. I’ve been wearing the tee for a while now and it doesn’t look like it will sag any time soon.

Where the strips of ribbed fabric come together

A key indicator of quality and quality control is how the hems are handled. In this case, the two-thread cover stitches are neat enough, but there is some excess fabric hanging off the back side that isn’t cleaned off. It’s not a deal breaker of course, but that little bit of fabric could cause some scratching and discomfort.

Some fabric sticking out of the cover stitches

Another nitpick I have with the construction is that the hang tag tends to fold upwards and crumple after a few washes. This makes it really hard to get a pic of the (very nicely designed) hang tag for the ‘gram — obviously the reason I spent so much money on the tee in the first place. Plus, I’m no finger model so holding it down won’t do either.

Can’t be posting this ‘crumpled tag’ shit on the ‘gram, dawg

The tee is built well. Not the best that I’ve seen — that honor goes to either The Flat Head or Lady White Co. — but still good enough that it probably won’t break on you.


True to their ethos — “the faithful reproduction of authentic vintage garments” — the pocket tee replicates well the general characteristics of a vintage 60s pocket tee. It has a boxy fit (characteristic of the loopwheel method), a slightly shorter length, tiny pocket and an medium-lengthed sleeve.

Size Large // Don’t feed my body dysmorphia

Coming from shit basic tees, I was initially thrown off by how short the tee was. Having my lower back exposed when seated for the first time was quite the shocker. However, I started catching people noticing my ass more and I’ve found that to be one of my best features (aside my beautiful voice — God, do I love hearing myself speak!). In all seriousness, because of its middle-of-the-road fit, I found that it works well with a range of different outfits — slim, wide and everything in between.

One distinctive feature with the WAREHOUSE & CO. tee is that its elaborately constructed collar runs pretty high up the neck, especially right out of the box. Not quite mockneck or turtleneck high, but definitely higher than you’d be used too. Personally, I like the unique aesthetic it provides, but I’ve heard it described as ‘a small child strangling you.’ The collar does loosen up slightly after a few wears, but it still sits on the high side of things.

One downside is that the tee shrinks a significant amount after the first wash. Going by the measurement chart I posted up top, its length shrank by almost a whole inch and every other key measurement shrank by 0.5-1 inch. I made a sizing mistake as I failed to compensate for the shrinkage, which is why I bought one in a larger size later.

The shrinking in the wash thing probably comes from WAREHOUSE & CO.’s insistence on period-correct details, but I personally prefer tees that are washed/preshrunk as that takes all the guesswork out of sizing.

As such, you should consider sizing up once from your US sizing for a regular fit. If you wear a US Medium, buy a WAREHOUSE size Large.


In short, the WAREHOUSE & CO. loopwheel tees represent the best value in high end tees, and are the gold standards to which I compare all other tees.

Compared to the other loopwheel tees in my collection like The Flat Head’s, Iron Heart’s and The Strike Gold’s, this execution has the most interesting fabric, is the most democratic-fitting, and is priced at about $10 less. It also comes in a wide range of beautiful colors. I’m a big fan of their rendition of electric blue and grape purple.

The WAREHOUSE & CO. loopwheeled pocket tee is the blank T-shirt I swear by. Period.

Collected Content #4

  1. Cooking As an Art, Vol. 2, with Roberta Smith by Dave Chang
    A second installment of chef Dave Chang speaking to art people, this time with Roberta Smith, arguably the best art critic in the game.
  2. How I Design Stuff, Straight Up by Christopher Schwarz
    A detailed yet consise read on how a furniture designer goes through his design process from start to finish. Now that I’m interning at an industrial design firm, stuff like this is all I want to read about.
  3. Why Patek Philippe’s Thierry Stern is Stubborn About Steel by Joe Thompson for Hodinkee
    This comes as no surprise to many watch enthusiasts, but Thierry Stern has officially admitted that Patek Philippe is intentionally limiting steel watch production despite being aware of the Nautilus’ aftermarket craze. Stern cites IWC’s failure to go back to gold after they moved to steel as an example, saying that “once you lower the price with steel, it is very hard to come back.”
  4. Op-Ed: How Barneys Lost Its Cool by Eugene Rabkin for StyleZeitgeist
    The big fashion story this week is on Barneys New York’s shuttering of 17 out of 22 of its stores. Rabkin explains really well how Barneys used to be the shit, and how financial pressure have forced it to “lose its cool”.
  5. Who Was Jeffrey Epstein Calling? by The Cut
    It’s been said multiple times already, but another piece of edgy yet great reporting on super-rich-rapist Jeffrey Epstein by The Cut.
  6. The Real Story of Supreme by Noah Johnson for GQ
    Hands down the best profile of Supreme out there, by a fashion writer who’s comes from a skate background.
  7. Why Fit Pics Are Headless by Die, Workwear!
    Another great article by Derek Guy linking the headless fit pics to masculinity.

Collected Content #3

1. Errolson Hugh Sees the Future by Chris Gayomali for GQ

Really made me think about selling my entire wardrobe and going full ACRONYM.

2. A Modest Proposal: Break the Art Fair by Jerry Saltz for Vulture

An illuminating article on the art fair by my favorite art critic, Jerry Saltz.

3. The Spotlight Effect & Style Anxiety by Die, Workwear!

Another day, another excellent article by Derek Guy. This article really hits home as I’ve found myself rethinking my outfit right before I leave the door far too often, thinking that it’s a bit too ‘out there’ for the California college campus I’m on. In some ways, it’s good to know that no one actually cares.

4. How to Help Someone With Depression by Catie L’Heureux for The Cut

I’m not sure if the statistics are out of whack in the social circles I’m in, but depression is a common theme with the people I surround myself around. Even as someone who is currently battling a host of mental health issues, it was hard to help my friends with their depression because I just didn’t know how to. This article was really helpful in giving me the language to do so, and is well worth the read even if you don’t know anyone with depression.

Review: Atelier & Repairs’ The Detroit


Atelier & Repairs has always stood out as a brand doing something different with denim. Patchworking and repairing, Atelier & Repair’s signatures, are not new concepts by any means. However, their approach to those two concepts is loud and creative in a way that I haven’t seen yet. Also, as a self-professed tree hugger, this upcycling vintage and used fabric thing that Atelier & Repairs does is my shit.

In the past few months, Atelier & Repairs has been making serious waves in menswear. They have been featured in high-profile curated spaces like B’s at Bergdorf Goodman (that Bruce Pask, the taste God, co-sign), are stocked in workwear purveyors like Blue in Green, have an ongoing collaboration with 18 East, and was highlighted by Nike’s Circular Design initiative as a case study for refurbishment of old garments.

In the Blamo! podcast episode with Maurizio Donadi, the founder of Atelier & Repairs, Donadi talked about how he was frustrated with overproduction and the obsession with growth in the clothing industry. As such, following his illustrious career with large brands such as Diesel and Giorgio Armani, he has settled on a brand model that ‘commits to not producing anything new’ with Atelier & Repairs.

Levi’s Red Tab and Replacement Back Patch

Additionally, Donadi has worked at Levi’s, which is a good sign that he knows his stuff as his business revolves around cutting up said brand’s pants and stitching them back together.

After hearing that and seeing those jeans on the TL (timeline, for all you older than 35), I picked up a pair of their The Detroit model to see what they’re all about.

Purchasing Information

Retail Price: $375

Fit and Wearability

Tagged Size: 31
Waist: 16.5 inches
Rise: 11.5 inches
Thigh: 12.25 inches
Inseam: 28 inches
Hem Width: 7.25 inches

One thing I look for in the fit of a pant is how it works with different kinds of shoes. I personally like the silhouette of my footwear to be proportional to the cut of my pants. For example, I would usually pair a Chelsea boot (typically slim) with a slimmer, closer fitting pair of pants. Service boots and chunky derbies, on the other hand, go better with straighter fitting pants.

The Detroit has what I’d characterize as a cropped straight tapered fit. According to Atelier & Repair’s website, The Detroit is essentially a Levi’s 501 that’s cropped and tapered slightly. Its high-rise, loose through the thigh and slight taper below the knee makes for a modern relaxed fit that is, in my opinion, the perfect middle ground between a sloppy, loose fit and the carrot-shaped, relaxed tapered stuff Western Internet jeans enthusiasts are into these days.

Because of this, I found that The Detroit works well with a wide range of shoes. Paired with my Converse Chuck Taylor 70s, visvim Virgil boot, and Tricker’s Stow boot, the jeans never looked out of place. While it does work with slimmer boots like my R.M. Williams Chelseas, I’ve stayed away from that as I have relatively small feet and the wider hem of the jeans when cuffed further drowns out my feet. #smalldickfeetproblems

Unfortunately, I made a sizing mistake on these as I assumed that the tagged size would correspond to the actual waist measurement. After cinching the waist with a belt, the jeans stay nice and secure on my body. However, because of how loose the pants are around the seat area, there is significant puckering and bunching up of fabric around the placket.

Additionally, because the patchwork sections are thicker than the body of the jeans, the jeans do not drape like jeans when seated or flow like jeans when in motion (fancy way of saying walking). This is not necessarily a bad thing as it has it’s own distinct way of fitting, but is something you should know if you’re expecting a jeans-lite experience as I was.

While the cut of The Detroit is relatively accomodating, the patchworked fabric is very showy, and is thus difficult to style without going overboard. Even though the patchwork fabrics are in similar shades of blue to the main jean fabric, they still act as the visual focal point in any outfit. As such, on warmer days, I found myself pairing it with just blank tees to allow the patchworking to carry the outfit.

In general, though, I find that it goes well with a Japanese workwear and Engineered Garments-esque wardrobe. Bruce Pask wears it well here with a solid navy chore coat and taupe Clarks chukka boots.

Fabric and Construction

The broken-in Levi’s 501 used as the base of The Detroit makes for one of the softest pant materials out there. It is denim-like in appearance, but light-chino-like in its pliability and soft hand feel. It also is not threadbare like you would expect of jeans that are this worn-in.

That is where praise of its comfort ends, though. I found that the patchwork sections by the thigh and knee areas are scratchy. It’s not too rough as to chafe the skin, but it is rough enough that it can be annoying when walking around in it.

As far as its construction goes, it’s excellent all around. The stitching on them is clean and without flaws or loose ends. I’ve worn them for a few months now and the jeans have yet to unravel or tear.

Reverse Hem

One minor gripe I have with the construction of The Detroit is the use of the reverse hem instead of a regular hem. I would’ve preferred to have the option to choose between a cuffed and uncuffed look, but the reverse hem forces a cuffed look from the get go.


In summary, while The Detroit has its quirks and isn’t exactly the most functional of pants, I’ve thoroughly enjoyed my experience with it. Their take on patchworking in jeans — repair work on the outside — is also different from what you typically see from the visvims and Amiris of the world. Because of this, I think Atelier & Repairs is an exciting new brand and I’ll be on the look out for what they have in store.

Unfortunately, I will have to part with my pair of The Detroits because of the sizing mistake I made, but I will be on the hunt for my next A&R pants for sure.

Profile: riotonthebay of Keycult

As a long-time community member, custom keyboard enthusiast, bona fide artisan collector, and now the hottest keyboard designer in the space, Zach ‘riotonthebay’ Allaun of Keycult has been the talk of the town lately. His custom keyboard kits have seen critical acclaim from the most discerning of collectors and tremendous appreciation in the aftermarket.

With all this Keycult hype, it would be dumb of me not to capitalize on it in some way. So, as he’s gearing up to release the hotly anticipated Keycult No. 2, I secured an interview with him to talk about his journey as a collector, the TypeMachina backlash, going independent, and what’s in store for the future.

The interview was edited for length and clarity.

Early Collecting


Talk about how you got into the hobby, because I know you’re a collector of artisans and high-end customs.


I started off as a computer programmer and there were people with mechanical keyboards floating around. I thought, you know, I spend all day on a mechanical keyboard, so I thought it would be nice to get a nicer keyboard than my Macbook Pro chiclet keyboard.

I, like many other people, was introduced first through r/mechanicalkeyboards, and I was one of the people who made the turn to go down the geekhack path. Once I knew more, (I found that) more discussion was happening there.


Like looking for something deeper?


Yeah, looking for something deeper. It’s harder to have long-term conversations (on reddit) because everything was gone the next day.


And when was this?


I think the end of 2013. I got a Quickfire Rapid, and I made some ergo clears and put them in it. It was a horrible soldering job, and I probably did it unsafely in my tiny little studio in Brooklyn at the time, but it was good!

At the time, I was pretty firmly on the Topre train, and I used mostly an HHKB, and I had a Realforce 87u. I guess I was a friendly enough guy, so I sorta become friends with BunnyLake and BroCaps, and I got really into collecting artisans.

Then sometime in 2017, for whatever reason, I saw a lot of people making fairly uninspired keyboard cases, and I thought, surely I could do this. It wasn’t really that I had this amazing idea and that I wanted to see this made, but it was more like, it would be cool to make a keyboard. And so I did it.

I remember going to a coffee shop with a notebook and just sketching out various ideas for a case design based on things I knew and liked, writing out some stuff about how I wanted the mounting the system to work. I decided this seems like an interesting challenge, and I went in search of what I can do that’s different or better than what’s already out there.

That’s probably also why it took me so long to design the No. 2. I didn’t want to just do the exact thing with the No. 1 but with a different aesthetic, but I wanted to do something that pushed things forward a little bit.


Which I appreciate! I really see the thought you put into the case designs and you’re really pushing the boundaries of what keyboard design could be.


I appreciate that. But this isn’t me trying to put myself on a pedestal and say that other designers are not doing new things. There are a bunch of different motivations to make cases. One of them is that many people missed out on simple cases early on. For a long time, it wasn’t the case that KBDFans had simple cases in-stock. If you wanted a simple, 2-part, top-mount, you sort of had to wait for the next simple, 2-part top-mount group buy to come along.


Did you have any experience with CAD before keyboards?


Not at all. I learned CAD in order to design keyboards.


Which I think it’s cool because you can pick up CAD from Youtube or tutorials and stuff, and start contributing to the community just like that.


A background as a computer programmer helped, because it taught me to think systematically and pay attention to details, so I got up to speed more quickly. I still, to this day, don’t think I’m an excellent CAD designer necessarily, but as I’ve been trying to turn Keycult into something more, I’ve been putting time every single day into doing design, even if it’s not keyboards.

Keycult No. 1 and TypeMachina


So let’s move on to your first keyboard, the No. 1. So, why call it the No. 1?


First thing, I’m honestly not great at naming things.


Also, with the name Keycult, I thought the idea of naming things No. 1, No. 2, No. 3 and so on meshed well with the idea of a cult where you had to know what those were. If you’ve followed it from the beginning, you know what each of those designs are, and are a part of that.

I decided that No. 1 would represent an overarching design, and No. 2 would be a design, and so on. The simple numerical system that feeds into the idea of the cult could be a bit of post-rationalization.


I mean, post-rationalization is great! Many designers do it.



With the name Keycult, I thought the idea of naming things No. 1, No. 2, No. 3 and so on meshed well with the idea of a cult where you had to know what those were. If you’ve followed it from the beginning, you know what each of those designs are, and are a part of that.

Credit: riotonthebay


Now about the tech. The highlight feature of the No. 1 was the midpiece/weight. So what made you want to experiment past the weight being just a shape or a rectangle?


Are you familiar with the (Lin3x) Whale?




So the Whale has this angled back that is sort of an inverse angle. I really liked the aesthetic of the inverse backside. And I really like the idea of doing a sandwich mount because I was using a Dolphin V2, which to this day, I think is one of the best feeling keyboards.


Yeah! I was gonna say, I can see the throughline between all the Lin3x boards, and what you’re doing, but it’s not a copy by any means.


Sure. I thought those were good ideas. The Dolphin has the plate that was visible from the outside. So I just started sketching ideas, like what the side profile might look like, what the bottom might look like. The weight design was meant to be reflective of the overarching design, where it is both squared and curved. Almost sort of a yin yang thing.

I didn’t initially have the idea that the band around the side was going to be the same part of the weight. At some point, it just became obvious that it was what I should do. It was just wasteful (as separate parts).


You’re adding another piece that needs to be CNC-ed and anodized and all that.


You’re adding more complexity. The band feels a little tacked-on in the same way sandwich diffusers are tacked-on. They’re completely optional, and it feels less integral to the design. That then morphed from just a midpiece to a 2-part case bottom. It just became obvious that it would be cooler to make it all one piece.


So the first run was just with the people you were close to in the community, and the second run was with TypeMachina. How did that collaboration come about? Was it Sherry hitting you up or…


It was Sherry (owner of Originative Co. and partner of TypeMachina) hitting me up. The first run was a private, invite-only group buy. And it was that way not because I was trying to be exclusive or secretive, but because I was just so afraid of running group buys. To this day, I’m still afraid of running group buys!

I invited Sherry to join it, and Sherry just said ‘I would be interested in just stocking this’. So he had all the boards produced.

My hunch is that WASD was not used to QC-ing CNC’ed aluminum boards.


Which makes sense.


Which makes sense. If you’re used to getting injection molded parts, you check a few of them and they’re all gonna be the same. Whereas (in CNC boards) there’s so much variation from case to case because each one is done by hand. Then they just started getting shipped out from the WASD facility. People got them and realized there were a lot of QC issues. There anodizing issues, there were color mismatch issues.

Some of them were good, and I know that there are a lot people are happy with it. But it was definitely a little bit of a, um, disaster.



So how was dealing with the backlash like. Like, it wasn’t you who was involved in production or the packaging fiasco, but it’s still your name on the board.


Thankfully, most people understood what my involvement was and I didn’t feel too much backlash. If anything, it maybe helped me. It amplified people’s desire to get a good Keycult board. There were rumors for 6-8 months that the Keycult was going to be released. Then it got released, and it was a huge letdown. That made people excited again to get a good Keycult board.


Yeah! Personally, after people got their TM boards, I looked for ones from the old run.


Yeah and I see people on mechmarket looking for them occasionally as well. So all of this influenced my decision to not tell anyone about the No. 1/60 and No. 1/65 until they were ready.


Which is how a proper vendor would do it.


Right. Unless you really controlled the means of production, you can’t (tell anyone). I was afraid that if we started talking about it, and it took longer for whatever reason, it would become this meme that Keycult stuff just never releases.


If you were buying something from me directly, be confident that the QC is going to be very good, and if there were issues they would be disclosed.

However, if it went perfectly, I likely wouldn’t be selling boards myself. I don’t know if I would have designed another board. So it definitely made me think that we could do this better.

There were rumors for 6-8 months that the Keycult was going to be released. Then it got released, and it was a huge letdown. That made people excited again to get a good Keycult board.

No. 1/60 and No. 1/65


Now onto the No. 1/60 and No. 1/65, tech-wise, you really went all-in with the gasket. You made it thicker, it was actually engineered to dampen instead of just to seal the sandwich mount. What are your thoughts on adding rubber to a keyboard?


I think a lot of experimentation still needs to be done. Basically, I thought it would be cool to isolate the plate/PCB assembly from the case. That was based on a discussion I had with Wilba, where we started theorizing about what contributes to ping, resonance, vibrations and other unpleasant typing experiences. We started talking about different case constructions, and we came to the conclusion that having something isolated is beneficial.

Then I started researching materials. The material I used is Poron, which is made specifically for vibration dampening. I think that certain rubbers could sort of create a trampoline effect. Like, you don’t want to fall on concrete, and you don’t really want to fall on a trampoline. You want to fall onto something that slows and stops.


Like a mattress.


Exactly. I definitely think it changes the feeling and sound, it quiet things down a bit, it leads to less ping. It’s possible that it’s not optimal for tactile switches. There are harder types of Poron that could be better for tactile switches to get that pop back up. Like a HHKB and its plastic plate that gives you a fun, thocky experience where your fingers are just bouncing on the keyboard. Maybe that would be possible to replicate with.

Before, the USB was a design constraint. Having a daughterboard means I have another thing to differentiate my board.

Credit: riotonthebay, Keycult


About Wilba. You worked with him for the PCBs for the No. 1/60 and No. 1/65. How was it like working with him?


He’s a super smart guy. Some of my best keyboard tech-related discussions have been with him. Working with him is like having a design partnership instead of a contractor-client relationship. It wasn’t my idea to use a daughterboard. I knew that he designed good PCBs. He said that he was doing some daughterboard stuff with RAMA. That gives you a lot of flexibility. The daughterboard is able to be seated closer to the desk. It can also be made parallel to the desk, so it comes out of the keyboard nicer.

Before, the USB was a design constraint. Having a daughterboard means I have another thing to differentiate my board.


So, now onto the reaction to the No. 1/60 and No. 1/65. The hype surrounding the boards were ridiculous. A few weeks after the sale, people were trying to buy the board for a thousand dollars on mechmarket. Do you feel any pressure to produce more units?


I mean, it’s exciting to see the reaction. It’s exciting to see people interested in the thing you’re making. I didn’t anticipate this many people wanting one. Maybe I should have, but part of the reason is that I didn’t talk to anyone about it before the release. At this point, it is clear that there is a lot of unmet demand for the No. 1/60 and No. 1/65. It’s going to be a little while before we go back to that form factor. Maybe something towards the end of the year.

I don’t think you should buy keyboards because they’re exclusive, so I don’t feel like I should make more boards for them to be valued at $1000 per board. That’s not what motivates me. On a selfish note, I’m not seeing those thousand dollars.


On the other hand, because the boards are numbered units, I don’t want to take something that people got that was special, and go everyone gets one, unlimited, RAMA-style, and everyone and their dog gets a No. 1/60 and No. 1/65.

On a selfish note, I’m not seeing those thousand dollars.

Credit: riotonthebay


Also, you don’t want to oversaturate the market. It’s good to maintain the energy surrounding the brand. Long term, it’s better for your brand if there’s always an undersupply.


I think you’re right. For a brand, having a healthy aftermarket creates excitement and hype for new releases. And that’s given us more information on the volume we should release in the future, and also made us start thinking more about doing a limited pre-order. Like, pre-sell a certain amount of boards, and make a little more for the store.

I’m very excited about the demand, but I feel bad that there are a lot of people who I like who can’t get these keyboards. One of the reasons I do this is to make cool things for people that I like. When they submit a raffle, there’s a very small chance (they get to buy the board). Like entering a NightCaps raffle, except that NightCaps gets to do one raffle every day, and we get to do one every 3 months so it feels even worse. The next opportunity might not be for a while.

Keycult No. 2 and the Future


Now moving on to the No. 2, which is the main reason I wanted to talk to you. You really one-upped yourself with the design on this. No external screws, no side seams, and still with a gasket dampener sandwich mount. It’s ridiculous.



Yeah I’m pretty happy with the design.

HHKB Pro HG, the inspiration behind the Keycult No. 2. Source: PFU


So I know it’s inspired by the HHKB Pro HG and all of that, but how did the design come about?


I was just looking at the HHKB Pro HG at one point, and I thought it would be really cool to have one but it would never happen. It was never sold in public.


Yeah! And you go to Yahoo Auctions and look for old bids, and it’s like, 500,000 Yen. Good luck.


Yeah. I was like, I’m never going to get one of these. I love the expanse of the polished stainless steel on the bottom. I felt like it would be going a little too far to do the adjustable back feet.


Like the red legs?


Yeah. That would be stepping a little too far into the uncool zone. Instead of taking inspiration, it would be straight up copying it.

Once I knew the aesthetic I wanted, I basically wrote down a bunch of constraints. I don’t want the stainless steel interrupted by screws, I think that’s a big part of the aesthetic for me. This giant mirror bottom.

I didn’t want to compromise the isolated sandwich gasket mount. I felt like it would be a cop-out to do a top mount, because it’s become a Keycult thing to do something with the mounting that isn’t totally standard.

I also wanted to not compromise the proportions of the keyboard. The mounting block screws that pull up the base plate have to be pretty far into the case (Editor’s Note: more towards the middle of the case, rather than the edge of the case where mounting screws usually go). They have to be there because otherwise there’s not enough material in the mounting block to thread into.


As it is, it’s already pretty thin.


Yeah. The keyboard is as thin as it can be while being structurally stable. So from there, I just kept problem solving until I had a solution for each problem. What I had was a janky case with a solution for each problem. I tend to have two files for each design. One to get to the end result that I like visually and solutions to each problem, and another one to recreate this.

It’s usually just a marathon session of recreating it in a principled fashion so that the design is much cleaner, making sure that I get all the dimensions and tolerances right. That’s how I got to this iteration of design; I just took all of those solutions into account and created a fairly cohesive case.

I don’t want the stainless steel interrupted by screws, I think that’s a big part of the aesthetic for me. This giant mirror bottom.

No. 2 teaser stainless 4-3.jpg
Credit: riotonthebay


You talked about how the isolated sandwich gasket mount is a signature Keycult feature. Is basing your design off of something that already exists, like how the No. 1 is based off Lin3x boards and how the No. 2 is based off the HHKB Pro HG, but then enhancing it to the next level, is that also a signature feature?


I’m not really sure. I’ve had a few false starts on a No. 3. where I had an aesthetic in mind, and then not been able to refine it to a point where it deserves a spot in the lineage. Some of those are not based on anything, really. Like I have an aesthetic in mind that a whole case could flourish around, but I couldn’t make it work.


So now onto the cost. The No. 2 is going to be one of the most expensive boards ever at retail. The aluminum version costs more than the Jane V2, and the stainless steel version costs more than the brass version of the E6-V2. Talk a little bit about why it’s so expensive.


It’s expensive because a seamless case is expensive. A seamless case is more expensive because the top case has to be milled out of a larger block of aluminum. Also, because of how the case is constructed, the top part has pretty thin walls so you can’t just power through all of that aluminum. You have to mill that slowly and that increases the milling time.

The mounting block is also complicated. There are a lot of different angles to it in order to get that look. There’s not a lot of room (in the case) to simplify the machining. You gotta have a complex setup with multiple fixtures to get it at the right angle for milling.

For the stainless steel version, the stainless steel piece is ludicrously expensive. The material is expensive, and milling is expensive. Stainless steel is just very hard to machine.

And then there’s a lot of hand finishing that goes into the outside of the top case, and into making sure the bottom piece has a mirror finish on the stainless steel and an even finish on the aluminum.

I had two prototypes made at two different factories, and both of them quoted similar prices, so I don’t think I’m being taken for a ride at the factory we used. It’s just expensive to machine.

There’s not a lot of room (in the case) to simplify the machining. You gotta have a complex setup with multiple fixtures to get it at the right angle for milling.

Keycult No.2 Base Plate, Mounting Plate and Switch Plate
Credit: riotonthebay


So the No. 2 is going to be in-stock. Maybe talk a bit about in-stock vs group buys, and the Keycult Quality Disclosure.


I think group buys are risky for the participant, and equally risky for the designer/runner. I think they’re risky from a financial perspective for both the participant and the runner, and I think they’re risky from a reputation perspective for the designer/runner.

This is a pretty unforgiving community, and it’s one whose standards increase by noticeable measure every year.

In order to do a group buy responsibly, you need enough money to cover the group buy and be extremely confident in your supply chain. I am fairly confident in my factory, but one of their problems is having extremely reliable QC. You can see from the No. 1/60 and No. 1/65 that we sold 10 or 11 B-stock boards in the end. If you actually look at those B-stocks, they’re better quality than the boards you’d expect to get from a group buy. The difference is that we want people to be extremely confident that if they’re buying an A-stock unit, that they know the full extent of what could be wrong with it.

The only way you can combat this is in a group buy scenario is by dramatically limiting the number of configurations and to buy a significant number of extra units to cover defects. There is just going to be a defect rate.

Selling stuff in-stock is sending a message that we are trying to operate as close to a legitimate business as possible, where you can have high expectations of us. Hopefully in the long run, it would put us closer to making Keycult a sustainable thing. For people who are willing to accept a little bit more markup for something you can immediately buy.


And it’s worth it for people who want a perfect board. You’re paying maybe 50 dollars or 100 dollars more. But in a group buy, you save the 50 bucks and you’re stuck in this limbo period of 3 to 6 months where I’m asking: Am I going to even get my board? Or if I do get my board, what’s the quality going to be like?


Part of the in-stock thing was to set the tone of what Keycult is going to be. It’s possible to do a pre-order or group buy, like a RAMA-style, but we don’t have any plans right now to do an open group buy with an arbitrary number of units, because I’d be nervous about sending my factory an order for 300 boards. I just don’t have the experience to run a group buy at that scale. Doing in-stock means we can scale up in a responsible, incremental fashion.

I want to grow Keycult into a sustainable business. I don’t know if that means going the RAMA direction and scaling up the number of boards we do. It might be that another way we scale is to be more boutique and offer more premium stuff.

A metaphor that Anthony (from 001Keyboards) brought up was that people like to think that keyboards are a premium hobby, but you know this from clothes and watches that keyboards are not a premium hobby compared to others. There’s a lot less engineering that goes into keyboards. But, it’s still a very new market that has space to grow in unexpected directions.

One thing we considered was what would it take to machine keyboard ourselves.


Like completely in-house?


Yeah. There is a guy named John Grimsmo who runs Grimsmo Knives, I think his model is really cool.


He owns a CNC machine, a whole shop that does everything in-house.


Yeah. He has a very fluid production line. Instead of doing batches of a 100 and sell everything, it’s this constant production line of knives in small group and he controls everything. Each knife has mini variants, and when you control the entire means of production, you can charge a much higher premium and you can create a lot more variety.


It’s also easier for you to implement improvements. With Grimsmo, there are a lot of small, incremental changes, and every new knife is better than the last.


I think it would be really cool to have something like that for mechanical keyboards. We’re not ready to do that with our desktop CNC.


Maybe making companion wrist rests that meet the aesthetic of a board to go along with it. (The desktop CNC) is just a way for us to learn about making things in-house and making things to a high standard.

This is a community that really appreciates behind the scenes stuff and seeing how the sausage gets made, and I think they would respond really well to a Grimsmo Knives style businesss.

It would be cool to make this into a thing that could be a real profession for some people, and a part of that is growing the community.


This is interesting because like you talked about earlier, this community is really small compared to clothes and watches, but this could be a way to really push it forward. To go to something bigger that could actually support more depth and nuance like the other hobbies do. It’s cool that you as a designer are thinking about these things.


I think right now, only RAMA can really call himself a professional keyboard designer. There are very few people who have turned the hobby into a profession. You have people like Zeal and Novelkeys who have made this into a profession, but everyone has their day jobs. It would be cool to make this into a thing that could be a real profession for some people, and a part of that is growing the community.

For more on Keycult, check out their website and Instagram page. The Keycult No. 2 releases in two batches — first come first serve on April 21st 3pm PST and raffle ending April 22nd 3pm PST.